Making new networking tools work for you and your business

The Growth Institute and the CIO Institute at 9.9 Media, are hosting an interactive discussion on “Making new networking tools work for you and your business” scheduled for June 15, 2010 at Manor Club, The ITC Windsor.

Marketing strategies are increasingly being shaped by a company’s ability to use virtual technologies and social media. B2B companies can also use such tools to develop platforms to network and collaborate with their suppliers and customers. Social networks have been touted as the next big marketing tool for any business. As a result owner managers and business professionals have their profiles on almost every popular networking site. While it has been acknowledged that Social Media Networking can be leveraged to build and grow businesses, there are still some questions that remain unanswered…

Given the profusion of networks and the fact that the flavor of the season changes so fast, how do companies choose
the site or tool that best meets their objectives?

What specific advantages can midsized enterprises leverage from social media?

How effective is this tool for business growth and how can we measure the effectiveness?

Is it a standard solution for all business types?

Will this help improve my bottom-line?

The briefing session will bring together 12-15 chief executives, managing directors and chief information officers of
high growth companies to discuss the issues listed above.

Mr Aditya Nath Jha will lead the discussion for the session. Aditya heads Global Branding and Corporate Marketing at
Infosys, one of India’s largest companies.The session is scheduled from 09:00 am to 10:30 am. 

For registration, please contact Shreya Pilani at 91 9958599142.