SPECIAL FEATURE

Word-of-mouth references from existing customers can be the perfect fuel for your growing business. But your offer has to
be packaged carefully to allow referrals to work their magic.
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HOW I DID IT

The "anti-business" entrepreneur reveals how he built Hidesign into a cult brand - made in Puducherry but carried by women from London to New York - and now, increasingly, India.
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HOW-TO GUIDE

Business communication has to be action-oriented, precise and unambiguous. Here are some tips to help you get it right.
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A motley group of women, travelling through New Zealand on their own, inspired Sumitra Senapaty to become an entrepreneur. Her travel club, WOW, offers women the chance to globe-trot on their own. Read full story