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Behind the Scenes

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Strategy: Globalising

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Tcop, iTrans
By Rohini Banerjee

Photograph by S. Radhakrishna
Before he started iTrans, Mallesh Reddy had 13 years of
combined experience in technology and management
abroad. His twin passions were wireless and automobile
technologies. When India beckoned, Reddy came calling
and soon invested in a home and a car, and the safety of both
gave him sleepless nights. “It was then that I started to think
of a product that would connect my car with my mobile and
help me track it 24x7. What if I could trigger an alarm from
afar,” remembers Reddy. That’s when a team of three,
including Reddy, started cracking on a device. Tcop was
launched seven months later. Tcop enables two-way wireless
communication between a vehicle and owner. In case of
theft, the device sends an SMS alert and allows the owner to
trigger a siren by sending an SMS to the device. Owners can
also track the stolen vehicle.
Graded Security
Available in three
models. A customer
can decide the
number of SMSes he
or she wishes to
receive (read: the
level of security) by
selecting from the
basic, silver or gold
plans offered
Security Features
- SMS alert in case of theft
- Allows the bike and car to be located using the siren-on-and-off feature
- A siren-on-and-off feature to alert the driver
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