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Sitting across the table from a prospective hire, it's easy to shoot a few questions off
the top of your head. But that's hardly going to help you find the best from a bunch
of candidates. On the contrary, such a casual approach to conducting job
interviews could leave you with a smooth-talker, who is a shirker at the workplace.
In other words, a bad hire—and, an expensive mistake. Wasted salaries, severance
payments, the cost of re-hiring and going through orientation and training
exercises again are costs that any business can do without. In fact, a survey by Right
Management puts the cost of a bad hire at one to five times the position's annual
salary. It also identifies lower employee morale and decreased productivity as the
most common non-monetary outcomes of poor hiring decisions that cost
organisations nevertheless.
That's why it helps to set in place a well-designed interview process. Planned
interviews help weed out candidates who genuinely aren't right for the position.
They also help identify candidates who may not think well on their feet, but would
be an asset for your organisation. After all, "interviews are stressful for even the
most accomplished candidates—it takes a tremendous amount of gumption to put
oneself on the line," says D.P. Singh, general manager, human resource, C&C
Constructions. To figure out how to improve your interviewing skills, read on and
learn more from experts who've mastered the knack of interviewing.
By Charu Bahri
Start well
Set the criteria: You can choose the best
candidate only if you are clear about
what you're looking for. So, before you
start the hiring process, you should
have clarity about the skills, knowledge,
and personal qualities that would
help the new recruit succeed at
work. "This could involve a brainstorming
session with the concerned
business head, since they'll
know what technical skills and
knowledge are needed," says Zafrullah
Khan, senior vice president,
HR Glenmark Generics.
"ISO certified companies have to
adhere to prescribed recruitment procedures,
which set the criteria for the
interviewing process," adds Singh. For
instance, detailed job descriptions
must be prepared and translated into
factors the candidate will be interviewed
(or tested) for.
Formulate appropriate questions: Next,
frame questions that help evaluate the
candidate for the set criteria. "An interview
process is designed to probe a
candidate's skills and knowledge, and
to understand whether they fit the
organisation's culture," shares Pravin
Subba, head, HR, Greenply Industries.
Questions asked during an interview
may be knowledge-based, situational,
behavioural, or stress-inducing
queries. These categories should
depend on the position for which you
are hiring. For example, test skills and
knowledge of the candidate, if you're
hiring for entry-level positions. On the
other hand, candidates for senior posts,
should be questioned more on behavioural
aspects, since past behaviour sets
a precedent for future ones.
Prepare candidates: Start the process
with a few minutes of warm up—
exchange pleasantries and explain how
the interview process is going to work,
with the idea of establishing a rapport
with the interviewee. "Then, gradually
ease into the question mode. First discuss
the candidate's positive experiences,
and only get down to clarifying
inconsistencies in the CV after that,"
suggests Singh.
Some organisations also emphasise
treating potential employees like
important guests from the moment
they step into the premises. "We go so
far as to ensure the waiting time before
the interview starts is just right—long
enough to help them feel comfortable
in the environment, but not so long
that they feel a lack of professionalism
on our part," adds Subba.
Dig deeper
Draw up hiring schedules: "When candidates are interviewed, we insist on the presence of a functional expert, an HR person, and the immediate supervisor. That's the only way the management buys in the support of the department the new incumbent is intended for," says Bhullar.
Hence, your hiring plan should outline the proposed dates of issuing advertisements for new staff and subsequent interview dates. This plan should be circulated to the heads of departments you're hiring for well in advance so that they can block the proposed dates in their calendar.
Being well prepared is also the best way to avoid the sorry scenario of losing a good candidate to a competitor, who simply moved faster. In addition, it sends out the right message to prospective recruits—it reflects a result-oriented corporate culture.
Is temping an option: Put together, salaries, allowances, and incentives account for the biggest chunk of fixed overheads in most organisations. That's why it helps to consider the pro and cons of taking onboard new permanent staff.
Sometimes, you may only need specific skills for a one-off project. Alternatively, you may be experiencing a positive response to new products and services, but be uncertain about sustaining the increased tempo. In such instances, it helps to consider hiring temporary personnel, or contractual staff to tide over the busy period.
Understand body language: "Body language
is an important tool in the hands
of an interviewer. The candidate's body
language says a lot about him. Also, the
interviewer can use gestures to help the
interviewee feel more relaxed," opines
Ritul Pathak, manager, HR and administration,
Pioneer India Electronics.
So, what should you be looking out
for? "Signs of nervousness," says Pathak.
If the candidate only maintains eye
contact with one of the interviewing
panelists, usually the one he is replying
to, he's nervous. Or, he might be sitting
on the edge of the seat. "If you sense that
the candidate is uneasy, ask him some
personal questions about his family and
education to make him comfortable.
Then proceed further," suggests Pathak.
Use confidence-boosting gestures
like smiling, leaning forward, and nodding
in agreement with the candidate.
Middle and senior-level candidates,
however, are expected to show some
assertiveness, carry themselves confidently
and proffer definite answers.
Cross-question: "An interview aims to
judge how well the interviewee is selling
himself," says Subba. That's why the
interviewer should focus on guiding
the conversation forward and giving
the candidate ample opportunity to
talk. Cross-questioning keeps the conversation
flowing. "It's like passing the
ball back in the interviewee's court
again and again, to verify his statements
by making him share more
details," adds Subba.
According to him, "It may be difficult
to validate cited figures, but the process
adopted to achieve those targets can
be understood. This allows you to
understand the interviewee's approach
to providing solutions, or bringing in
fresh perspectives in the system."
For instance, a candidate for a sales
supervisory position might say, "My
team did 'x' amount of business." Subba
suggests asking what distribution model
was used, who the CnF agents were, how
many people he managed, and what the
attrition rate of sales representatives was.
The way a candidate handles counterquestions
helps determine if he's fudging
responses, or really knows his job well
enough to have delivered as he claims.
Use assessment sheets: When you're
interviewing a stream of candidates, it
helps to take notes describing the performance
of each, so that their
responses don't get mixed up. Some
firms even tell interviewers clearly what
to record to rule out any subjective bias.
"We use assessment sheets to show
what competencies to mark the candidates
on—and help rule out irrelevant
personal prejudices," says Subba.
"Assessment sheets should differentiate
between critical and non-critical factors,"
suggests Khan. For instance, the
critical criterion for a typist's position
may be 'ability to type at least 50 words
per minute', but for a senior manager, it
may be 'has successfully led a team of
not less than 40 people'.
Wrap up
Give the candidate an opportunity to
ask you questions after you have asked
yours. "That way, the main process is
not sidetracked and you rule out the
possibility of the candidate taking control
of the process," opines Singh.
Also, let the candidate know if
you're planning to supplement the
evaluation process with a test. Written
knowledge-based tests are commonly
used for entry-level recruits, or for
positions where knowledge is essential,
such as jobs in research and development.
"We also use psychometric test
for middle- and senior-level candidates.
Such tests help determine the
personality traits and also the ability of
the recruit to handle stress—a vital
quality in leaders," says Khan. Reference
checks are the last step in the process,
since they help reconfirm that
answers haven't been fudged. "We consult
referees supplied by the candidate
as well as one industry source (not
from the candidate's current place of
work) to check on his background,"
adds Khan. Follow this, and you can be
almost sure of not making a bad hire.
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