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The Way I Work

Rajyasree Sen dreams about food, and wakes up
to live her dream.
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Start-up Diaries

Divya Goenka quit her job and bad health to build an online food store.
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Passions
Jay P. Desai, Sarod
Jay Desai, the founder-CEO of Universal Consulting, is enthralled
by the strings of his customised sarod.
By Shreyasi Singh
Photograph by Jiten Gandhi
Strategy reports and sarod are an unusual mix. But Jay P. Desai has strung them together. The founder-CEO of Universal Consulting, a Mumbai-based strategy firm, has been playing the sarod for 20 years now. On weekdays, he sits down for riyaaz between 10pm and 11pm. Desai invites a tabla player home twice a week for practice sessions. Otherwise, he simply plugs an iPad application into his Bose system and plays on—like a true consultant. Music was a big part of Desai's childhood since his doctor parents used to learn the sitar. He, however, began playing the sarod at 18. Today, the sarod is truly his own—with the help of a mechanic, Desai has customised his instrument, adding a drum set's metal stand that allows him to play standing up. "The sound is better, there is greater movement and I can play for long," says he. Point taken.
Raga Revelations
- Enjoys playing Khamaj and Bhairav
- Keen to learn Jhinjoti and Bihag this year
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