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Welcome to the March issue of Inc. India!
As we draw close to the financial year-end, the gloominess of the economy seems to be weighing less heavy. Maybe it is just the cheer thrown up by the stunning Oscar victories or maybe it is just a vindication of the “can-do” spirit of this country. Whatever the reason, it was much needed. We thought of capturing this spirit with stories of entrepreneurs who live this attitude. Read how SMS GupShup managed to achieve success without big-budget marketing spends, hear from Raman Roy the secrets of keeping talent together and check out Deep Kalra’s passion beyond work. Stay with us and enjoy the read!
Anuradha Das Mathur
Publisher, Inc. India |
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COVER STORY
With a 15-million-strong user
base and $11 million in funding,
SMS GupShup is out to make its presence felt in India in 2009.
And yet, this unique networking
tool for mobile users almost
didn't
make it. Read full story
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RESEARCH FEATURE
Striving to put your organisation on the road to high performance? Here is a look at what you might need to do. Read full story
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Resource Centre
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HOW I DID IT
Raman Roy keeps his work policy simple. He lets people have their own space, and do their jobs their way. Not for nothing does the big daddy of the BPO industry attract and retain the best managers.
Read full story
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HOW-TO GUIDE
Worried about launching your brand in these tough times? Here is how sharp targeting can prevent it from bombing. Read full story
ASK THE EXPERT
This month, MCX-SX answers the FAQs about currency futures. Here’s the
first of the two-part series.
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Passions |
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RECHARGE!
Deep Kalra has dived into the deepest of Red Sea trenches, explored a shipwreck and gone down the Great Barrier Reef. And yet he cannot get enough of the underwater world. Read full story |
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Inc. India Editorial Team: Anuradha Das Mathur (Publisher), Pooja Kothari, Payel Mukherjee, Mahesh Ravi, John Khiangte, Pramath Raj Sinha.
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