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Behind the scenes
The Comedy Store,
Mumbai
Companies that keep the funny bone tickled at India's first stand-up comedy club.
Reported By Ira Swasti
Photograph by Jiten Gandhi
Design
The Comedy Store was originally designed by founder Don Ward in London in 1979. Inspired by the original design, the interiors of its Mumbai avatar have been done up by Delhi-based Lotus Design. Boat designer-turned-interior designer Ambrish Arora started Lotus in 2002. Today, his 35-member team has a diverse clientele ranging from the F Bar and Lounge in Delhi, Aarushi, a hostel for homeless girls in Gurgaon, and Raas, a luxury boutique hotel in Jodhpur.
Tableware
The club likes visitors to laugh with their mouths full. The Comedy Store comes equipped with a full bar, diner and café. The fare is served on crockery made by Feather Touch, a leading manufacturer and exporter of bone china tableware since 1987. The 300-people company founded by S.P. Sethi provides crockery, cutlery and tableware to numerous hospitality chains across India, including Radisson Hotels, Marriott and Le Meridien.
Security
You’ve seen the show, eaten the food and wish to make a getaway: well, good luck escaping the guards. On a serious note, The Comedy Store has ample security to keep its patrons safe. Its guards are hired from Aryan Security Services, a Mumbai-based firm founded in 2006 and run by founder director Prashant Ambre. The 800-people firm secured a turnover of Rs 2 crore in 2010. It also protects other premium locations such as the Orchid Hotels and the Inorbit Mall in Mumbai.
Location
For a comedy club, choosing the right spot is as important as getting the right people on stage. The popular hangout is situated inside Palladium Mall within Mumbai’s popular and busy entertainment and shopping complex—High Street Phoenix. High Street Phoenix gets an average footfall of 10 million people every year. Pioneered by The Phoenix Mills, it’s run by managing director Atul Ruia. Spread over 3.3 million sq ft, the complex also houses over 500 brands, including a variety of F&B and entertainment brands.
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